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Physical stores need to provide distinctive and captivating experiences in order to draw in and keep customers as e-commerce grows. Retailers can create a compelling brand identity that appeals to their targetmarket with the help of well-done in-store marketing. Programs for TargetedMarketing.
Retailers can learn more about the preferences and shopping habits of their customers by collecting transactional data, such as past purchases, product preferences, and payment methods. Retailers can also use POS systems to create customized promotions & loyalty programs based on customer information.
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