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Measuring Success: KPIs for Effective In-Store Marketing Campaigns

CJ Retail Solutions

Moreover, KPIs help to match marketing initiatives with overarching company goals. Retailers can set up particular KPIs that align with their overarching objectives, like raising sales, strengthening brand awareness, or improving customer retention. What are some common KPIs for in-store marketing campaigns?

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Boost Sales & Loyalty: Mastering Retail Analytics Insights [2024]

Retalon

Real-time monitoring allows businesses to stay agile—adjusting strategies as market dynamics shift. Focus on key areas such as customer behavior tracking, inventory management, and sales forecasting. Understanding customer preferences and shopping habits is essential for targeted marketing campaigns.