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This week we feature an article by Dan Martin, Chief Executive Officer of Xpress Global Systems , an organization focused on innovation, efficiency, and scalability of shipping and distribution of flooring products. He shares the four key areas that lead to elevated customerexperiences while growing rapidly. Voice of Customer.
In fact, the use of traditional media — such as TV, radio, direct mail and outdoor advertising — as a customer acquisition tool rose from 29% in 2021 to 51% in 2022, second only to email outreach (68%). Stand Out Beyond Free Shipping . Last year’s top retention tool — free shipping — fell slightly, from 64% in 2021 to 57% in 2022.
That confirms what we already know, the customerexperience matters. But what constitutes a great customerexperience? When looking at an example of a great customerexperience it tends to hit on one of the following elements: 1) it’s helpful, 2) it saves time, 3) it’s friendly, 4) it’s memorable and 5) it fills a need.
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