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Product merchandising is a critical component of retail operations, focusing on the strategic presentation and promotion of goods to stimulate customer interest and drive sales. Beyond its impact on sales, product merchandising plays a crucial role in inventorymanagement.
Strategic product placement on shelves and displays can draw attention to specific items, promote new arrivals, or emphasize seasonal promotions. For example, high-traffic areas near the entrance or checkout counters are ideal for showcasing new arrivals or promotional items to capture customer attention.
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