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When it comes to in-store displays we tend to lose interest in about five seconds – this is why the days of “this display is good enough for now” just doesn’t cut it anymore. Elements of a Great Retail Display We began our retail careers in the departmentstore industry, back when these stores were glamorous examples of great retailing.
Elements of a Great Display We both began our retail careers in the departmentstore industry, back when these stores were not-to-be-missed examples of great retailing. Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward.
Well-designed shelving and displays create an inviting atmosphere that encourages customers to explore and interact with merchandise. They also facilitate easy product location and access, making shopping more convenient and enjoyable.
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Cross Merchandising 
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