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In our Connected Retail report, we also found that consumers largely agreed the economy slightly or significantly impacted their shopping decisions — so this isn’t just happening in subscriptions and memberships, and it isn’t just a mindset for this area; it’s happening in the rest of the retail space too,” Minkow explained. “So
Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. All in all, online shopping is popular. During that time period, a third of all consumers intend to do at least 40 percent of their shopping with D2C brands. This creates challenges.
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