article thumbnail

New Research Reveals the Keys to an Impactful Membership Model

Retail TouchPoints

To that end, CI&T and Retail TouchPoints were able to dissect the key stages of a consumers’ lifecycle with a membership program and, most importantly, what would inspire them to start, stay, end or restart their accounts.

article thumbnail

What is Direct-to-Consumer and How to Balance D2C with Wholesale

Wiser

It’s convenient, quick (thanks to one-day and two-day shipping), and cost-effective, as customers can compare prices quickly and easily across brands and retailers. You’ll have to have an answer for warehousing and shipping, especially if you’re competing against Amazon and its free two-day shipping.