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Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. ” This is contrary to the traditional strategy of wholesale, when brands partner with retailers to distribute products in bulk for sale by those retailers. Why Is D2C Popular?
With our lives increasingly pushed and shaped by digital convenience, productivity and efficiency, the role of physical retail has also transcended simple transactions. Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling.
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