New Research Reveals the Keys to an Impactful Membership Model
Retail TouchPoints
AUGUST 12, 2024
Engaging Through the Membership Lifecycle When asked which categories they would be most open to having memberships in, consumers favored those with products that are part of a more habitual purchase journey, such as grocery ( 52% ), pet supplies ( 38% ), personal care ( 37% ) and household goods ( 37% ).
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