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To that end, CI&T and Retail TouchPoints were able to dissect the key stages of a consumers’ lifecycle with a membership program and, most importantly, what would inspire them to start, stay, end or restart their accounts.
Ive written about creating convenient, frictionless experiences many times in the past, and I will continue to do so in the future as it may be one of the most important customerexperience strategies in our arsenal of tactics for getting customers to come back again and again.
With our lives increasingly pushed and shaped by digital convenience, productivity and efficiency, the role of physical retail has also transcended simple transactions. These frames sensory, emotional, cultural, digital and philosophical shape how humans (our customers) experience, interpret, and respond to the world around them.
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