Consumer, Telecommunications and Wholesale

Can innovation help Nike maintain its market dominance?

Inside Retail

JUNE 30, 2024

The bad news was that company CFO Mat Friend admitted that Nike fell short of its plan, telling investors on its June 27 conference call: “We experienced meaningful shifts in consumer traffic in key markets – particularly in Greater China, where brick-and-mortar traffic declined as much as double-digits versus prior year.” per cent.

Marketing

Marketing Telecommunications Sporting Goods Promotions

Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

Retail TouchPoints

DECEMBER 5, 2022

Japanese consumers are extremely savvy, with purchases based on quality, value, packaging, style, reviews and of course, pricing. Ads are everywhere and Japanese consumers are very receptive to advertising. Japanese consumers are very loyal, and reward systems work very well. Transparency is important in building trust.

Shopping

Shopping Advertising Fulfillment Telecommunications

Experience Retail Today

Can innovation help Nike maintain its market dominance?

Japanese Digital Marketplaces are Hot! What to Know About Setting Up Shop

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