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Coles taken to task over ‘discount’ promotions consumers don’t understand

Inside Retail

Coles has the most confusing promotional labels, consumer advocacy group Choice said as it calls for supermarkets to make their tags clear and easy to understand for shoppers. “The current promotion was for a discount that was applied about five years earlier,” the consumer advocacy group said.

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Crafting Engaging Consumer Promotions that Click with Gen Z

Retail TouchPoints

Gen Z is undoubtedly revolutionizing the consumer landscape. As brands build out their chance-to-win promotions, attempting to draw in shoppers with sweepstakes and contests, it’s important to consider what will actually appeal to this extremely influential audience with an estimate of $360 billion in spending power (and growing).

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ACCC sues The Good Guys over dodgy promotions

Inside Retail

JB Hi-Fi’s subsidiary The Good Guys is facing legal action from the Australian Competition and Consumer Commission (ACCC) for alleged deceptive misrepresentations around its ‘StoreCash’ promotions. The post ACCC sues The Good Guys over dodgy promotions appeared first on Inside Retail Australia.

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Integrate Pricing, Promotions and Markdowns to Drive Profitability

Retail TouchPoints

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. But at the same time merchants’ margins are being squeezed, making intelligent pricing and promotions strategies even more critical for success.

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Coles, Woolworths to defend class actions over discount promotions

Inside Retail

Gerard Malouf & Partners filed a class action against Coles and Woolworths, seeking to recover funds for consumers who may have been deceived by the fake price drops on the items sold in their stores. The post Coles, Woolworths to defend class actions over discount promotions appeared first on Inside Retail Australia.

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‘Illusory’: Woolworths, Coles charged with falsifying discount promotions

Inside Retail

Woolworths and Coles are facing charges from the Australian Competition and Consumer Commission (ACCC) for allegedly misleading customers about the discounted pricing of their products. The post ‘Illusory’: Woolworths, Coles charged with falsifying discount promotions appeared first on Inside Retail Australia.

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Retail sales grow in May amid early EOFY promotions

Inside Retail

Australian retail sales slightly rose year over year in May as shoppers took advantage of early end-of-financial-year (EOFY) promotions and sales events. “While the sales boost is a positive indicator for consumer sentiment, it doesn’t change the desperate landscape retail business owners are currently facing.” per cent.