Remove Consumer Remove Point of Sale Remove Retail Marketing
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Experiences to Remember: Changing In-Store Behavior and Reaching Consumers

Retail TouchPoints

Playful as it seems, it is profound and applicable, especially for today’s retail marketers. Because while they may feel they are communicating something weighty, it doesn’t mean consumers will hear it, let alone act. Today’s marketers can slice up demographics and reach audiences with uncanny precision.

Consumer 214
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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Understanding consumer behaviors will be key to building (or rebuilding) a successful retail business in a post-pandemic world. However, retail marketers often lack the data they need to develop and execute more empathetic messaging. Last year the top priority was engaging customers in real time.

Consumer 246
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The “Great Mall Resurgence” in the American retail market

Inside Retail

Neil Saunders, managing director and retail analyst at GlobalData, also confirmed the popularity of the American mall scene, commenting, “There is a narrative going around that malls are making a comeback. Consumers have a lot of choices about where to shop and when they drive to malls, they want more than a functional experience.”

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Why retail media has become the next big tool in performance marketing

Inside Retail

For brands selling through third-party retailers in categories like FMCG or consumer electronics, retail media allows you to tap into rich purchasing signals, boost visibility and improve conversion rates. We can deliver a brand or retailer’s message across an entire ecosystem, right down to the actual point of sale.

Marketing 277
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Alliance Retail Group Launches Retail Media Network to Help Independent Grocers Compete

Retail TouchPoints

Alliance Retail Group (ARG) — a nonprofit self-negotiating ad group that helps independent grocers band together to remain competitive — has launched a retail media network (RMN) that will be powered by Swiftly. We are leveraging our consumers and our collective $16.5 billion in retail sales.

Grocer 225
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Retailers Need to be Smarter with Their Smart Store Implementations

Retail TouchPoints

Starting in the late 1980s with the introduction of self-checkout kiosks and progressing to today’s smart RFID tags and even fully automated storefronts, retail leaders have slowly but surely embraced digital in-store enhancements. By 2030, the smart retail market will be worth $91.36 Naturally, with the good comes the bad.

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Welcome to the new customer experience

Inside Retail

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.