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More People Than Ever Are Exploring the Outdoors. Here’s the Opportunity for Brands and Retailers

Retail TouchPoints

While COVID-19 has accelerated the adoption of many new shopping behaviors and expectations, there is another trend that the pandemic has pushed forward: interest in the outdoors. Participation in outdoor activities increased by nearly 25 million people over the past decade, and nearly half that number visited the U.S.’s

Outdoor 259
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Wayfair Welcomes Consumers to the ‘Wayborhood’ with Refreshed Branding, First Store

Retail TouchPoints

The company promises “immersive and interactive” experiences across 19 departments, ranging from furniture and décor to outdoor and home improvement. ” Wayfair also plans to give away a total of $250,000 to empower consumers to create a space that reflects their own personal style. just outside of Chicago.

Consumer 243
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Product Searches Reflect Indoor-Outdoor Split: Headphones, Stationary Bikes and Lipstick Pique Shoppers’ Interest

Retail TouchPoints

The summer of 2021 has been defined by shoppers looking to get back outside and enjoy the warm weather, but work-from-home and back-to-school essentials remained at the top of consumers’ minds, according to data from Verizon Media. We’re seeing high engagement when shopping content meets entertainment,” said Wasserman.

Outdoor 274
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Aussie consumers open up about post-lockdown plans

Inside Retail

Over half of Australians are excited to shop in bricks-and-mortar retail again (52 per cent), according to a new survey by digital agency Affinity, and 63 per cent plan to keep doing the same or more online shopping as they did during lockdown.

Planning 130
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How Kathmandu plans to become the world’s most loved outdoor brand

Inside Retail

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We’re about being more inclusive and making the outdoors more accessible to everybody. We’ll do online direct-to-consumer and have wholesale partners.

Outdoor 130
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Reviving Retail: The Lucrative Potential of Shopping Mall Redevelopment

Retail TouchPoints

Traditional shopping malls are poised for a dynamic transformation, presenting attractive real estate opportunities as more spaces become vacant and accessible. Floor plans of the existing building or previous historic drawings are great reference materials.

Shopping 274
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The North Face Five-Year Global Expansion Plan Includes 300 New Stores

Retail TouchPoints

The North Face has unveiled a five-year growth plan that will add up to 300 global retail and partner locations, with more than 70 new stores in North America. Stores also will beef up BOPIS and ship-from-store options to support omnichannel consumer journeys. “As

Planning 144