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Through AI and other technologies, customers in grocery stores, clothing outlets and other convenience-style shops no longer need to wait in line to check out. consumers ages 15-69 anticipate going to a show in 2024, a jump from the 36% who attended one in 2023. And it’s not just helping consumers.
Georganne Bender, a retail thought leader and consumer anthropologist, wasn’t quite as interested in technology when reflecting on what retail needs to see in the year ahead but rather the merchandising in stores. “Retailers should update their merchandising. ” I couldn’t agree more.
The store presents an almost unrivaled opportunity to reach large numbers of consumers who are in the act of shopping and therefore receptive to messaging about products and offers. What’s more, point-of-sale data can provide general evidence about the sales impact of those efforts.
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