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Beauty invested heavily in bolstering its digital capabilities even further as more consumers shopped direct via the company’s online properties. While the investment amounts have been significant, they were what allowed the business to monitor, understand and respond to new consumer needs during its most crucial time as a business.
I think globally the category is in growth, it’s around 4-5 per cent annual growth, and it’s buoyed by its connection to natural health, wellness and its health benefits. We believe that any consumer, but particularly in the luxury space, has the right to know where their products come from.
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