Retail TouchPoints

JUNE 18, 2025

Cannes Lion wasn’t always on retailers’ radars, but as retail media has steadily grown in sophistication and influence, the glitzy advertiser conference in France is quickly becoming an annual mainstay for retail marketing executives. Consumers are discovering in one place and possibly buying there, or another place.

Advertising 162

Advertising Beauty and Health Planning Consumer 162

Retail TouchPoints

MAY 1, 2023

Here are four important fundamentals these retailers will need: Establish a core business advantage; Tie your advantage to a clear value proposition; Get your customer acquisition costs (CAC) and LTV in order; and Map a path for expansion and diversification. The most notable shift has been in VC’s emphasis on direct-to-consumer (DTC) brands.

Beauty and Health 274

Beauty and Health Consumer Health & Wellness Department Stores 274

Retail TouchPoints

MAY 1, 2023

Here are four important fundamentals these retailers will need: Establish a core business advantage; Tie your advantage to a clear value proposition; Get your customer acquisition costs (CAC) and LTV in order; and Map a path for expansion and diversification. The most notable shift has been in VC’s emphasis on direct-to-consumer (DTC) brands.

Beauty and Health 240

Beauty and Health Health & Wellness Department Stores Returns 240