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From Unwanted to Pre-Loved: the Branding Lessons from Poshmark and Mercari

Retail TouchPoints

Zara’s “Pre-Owned” platform enables shoppers to sell, repair or donate pre-owned clothing, Net-a-Porter allows consumers to buy and resell secondhand designer items, and Patagonia’s “Worn Wear” program even allows shoppers to trade-in pre-loved products to buy new items. Many shoppers are aware of the negative impact.