Cupid’s Arrow Shoots for Improved Valentine’s Day Sales This Season
Rangeme
FEBRUARY 1, 2022
This was primarily due to consumers staying at home, says Neil Saunders, Managing Director and Retail Analyst. Traditionally consumers stick with traditional gifts like chocolates, candy, and flowers, along with jewelry, according to GlobalData. This was followed by online-only retailers (34%) and other specialty stores (19%).
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