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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

People have been saying “Retail is dead” for several years now. No, retail isn’t dead. Bad retail is dead. Missed sales due to inventory stockouts are a drain on revenue, unsold merchandise is a drain on cash flow, and carrying too much stock in the backroom is a waste of space that could otherwise be generating sales.

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Why AMP for Email has a Place in Every Email Marketers’ Playbook

Retail TouchPoints

Are they in stock? Because let’s face it — there’s nothing worse than finding a really neat item and navigating to the website only to discover it’s out of stock or no longer on sale. Consumers appreciate engaging with email directly and not having to click on a link. Do they have the right size? Are they still on sale?

Marketing 289
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Revealed: How retailers can satisfy consumers facing cost-of-living challenges

Inside Retail

This year, while consumers are still struggling to adapt to higher prices for staple goods and services, they are still spending on discretionary items creating a retail market where brands compete fiercely for their share of the consumer’s paycheque. Finding out it’s unavailable feels like a dead end.

Consumer 130
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The Importance of Using Search Data to Drive Ecommerce Success

Retail TouchPoints

69% of consumers go straight to the search bar when they visit an ecommerce site, and their search interactions provide merchants with crucial information about their intent, preferences and needs. Zero results pages can also illuminate the need to configure better synonyms to prevent dead-end searches.

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No tricks: Why The Party People is bringing in AR mirrors for Halloween

Inside Retail

For instance, AR mirrors can make use of under-utilised and dead spaces – generating sales without requiring much floor space. You don’t need extra stock or staff to run them and, in terms of scaling, it’s just about finding space for a few extra mirrors,” Salakas said.

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Generative AI for Personalized Service and a Competitive Edge in Ecommerce

Retail TouchPoints

This applies across the customer shopping journey, from customized recommendations to predicting consumer behavior and product demand as well as creating more seamless omnichannel experiences. This involves inputting key words that can result in a dead link or generating unwanted products in some cases.

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Inside the rumoured death of physical stores and other predictions for 2022

Inside Retail

Through Covid, we have seen a vast number of permanent store closures, which has somewhat re-ignited the ‘stores are dead’ debate. Once one becomes popular, we seem to quickly look for a new one and proclaim the old one ‘dead’, even if most of the industry hasn’t caught up. My big question here is about balance. Experiential stores.