Why Retailer Private Label Brands are Important and Why Product Manufacturers Should Care About It.
Retail Bound
DECEMBER 3, 2020
For many retailers, their owned brand(s) identify their position in the marketplace and in the mind of the consumer, and it is why many companies still exist and are thriving in today’s market. Additionally, each retailer needs to be honest with where an owned brand will have credibility with the consumer. Probably not.
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