Wiser
OCTOBER 26, 2021
consumers spend an average of $276 per month on impulse buys. You can create a shopping situation where consumers feel like they have something to win if they buy, either literally, through sales and promotions, or figuratively, by positioning the purchase as “retail therapy.” Omnichannel Strategies. 1: Price Management.
Wiser
OCTOBER 2, 2020
Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.
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Wiser
DECEMBER 8, 2020
Even if performance isn’t an issue, category resets can follow a natural cycle based on category seasonality or changing consumer tastes. Either way, if you aren’t constantly refreshing your categories based on consumer behavior and sales data, you will fall behind. Consumers have more ability to research and compare prices than ever.
Retail Adventures
MAY 22, 2023
Speed bumps create the perception of what shoppers can expect while perusing your sales floor, so use them to feature new arrivals, cross-merchandise with related items, and to tell product stories. The DEAN, a fashion-forward men’s emporium located in the Bowery Bay Shops, offers a classic example of cross-merchandising.
CJ Retail Solutions
AUGUST 11, 2024
Retailers can stimulate impulse purchases and boost overall sales by strategically positioning products in high-traffic areas, creating visually appealing displays, and implementing cross-merchandising techniques. Understanding Consumer Behavior and Buying Patterns What is Consumer Behavior?
Independent Retailer
DECEMBER 6, 2022
Ideal for small objects such as toiletries, socks, gloves, earbuds, and bath sets, acrylic slatwall trays offer a wonderful cross-merchandising opportunity to highlight smaller products that would otherwise be passed up or shuffled around in the mix of your store. Slatwall Sign Holders.
Wiser
MAY 14, 2020
Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. it’s easy for consumers to overlook most of them. Even the kind of music you play in your stores says something about the merchandise and the brand.
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