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Direct-to-consumer strategies have transformed retail, both in the way consumers shop and how brands and retailers manufacture, market, and sell. Importantly, a winning direct-to-consumer business will artfully navigate the relationships between brand, retailer, and consumer. What Does Direct to Consumer Mean?
With our lives increasingly pushed and shaped by digital convenience, productivity and efficiency, the role of physical retail has also transcended simple transactions. Todays stores have long become places far beyond buying goods, they have become critical spaces for emotional connection, sensory engagement, and brand storytelling.
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