Report: Brands and Consumers Increasingly Embracing Third-Party Commerce
Retail TouchPoints
OCTOBER 23, 2024
It’s all part of an ongoing paradigm shift in ecommerce — not only have consumers bought in to the idea of 3P commerce, but brands and retailers have as well. In fact, 40% of the companies surveyed by Rithum said that 3P commerce models help them reach a larger consumer audience.
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