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Empowering customers to quickly locate and refine items in their search reduces fatigue and makes browsing new products more engaging. She leverages 25+ years in omnichannel retail with a focus on brands, covering digital strategy and storeoperations, registry, marketing, tech selection, and organizational design.
Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. A retail fulfillment process that is known as BOPIS — Buy Online, Pickup In-Store. What is BOPIS?
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