Retail TouchPoints

JANUARY 4, 2023

By using high-quality images and videos of products, customers are drawn closer. While videos make for a more engaging customer experience, only 40% of product detail pages currently use video, according to the 2022 Omnichannel Retail Index. Some brands, however, have not shied away from this challenge.

Comparison Shopping 254

Comparison Shopping Consumer Shopping Customer Experience 254

Retail TouchPoints

SEPTEMBER 30, 2022

Recessions bring a change in consumer behavior, but they don’t mean customers stop going to stores altogether. Using OOH media and location-based targeting strategies allows retailers to maximize the value of customer floor time to increase basket size and drive revenue. Capitalizing on In-Store Advertising.

Marketing 268

Marketing Promotions Advertising Comparison Shopping 268

Hunton Andrews Kurth

OCTOBER 18, 2021

Following the recent trend of retailers abandoning gendered store sections and product lines, California has passed legislation that will force certain large retailers to adopt non-gendered children’s sections in California store locations.

Comparison Shopping 52

Comparison Shopping Department Stores Location Customer Experience 52

Mass Relators

OCTOBER 25, 2023

While omnichannel shopping causes challenges for retailers, most shoppers prefer options. Eight in 10 favor a blend of online and in-store shopping, and 75% choose to shop with online retailers that have a brick-and-mortar location. As omnichannel shopping continues to grow, the volume of returns increases along with it.

Checkout 52

Checkout Payment Services Returns Shrinkage 52

Retail TouchPoints

MAY 5, 2021

Learning about the different models, comparison shopping, getting price quotes, looking into features — all of that’s happening online, prior to the actual transaction, which then the consumer goes to do in person. The numbers speak for themselves: Online sales of alcohol in the U.S. were up 80% last year, approaching $5.6

Returns 271

Returns Consumer Marketing Comparison Shopping 271

Retalon

AUGUST 20, 2019

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. This is because today’s competitive advantage in retailing can often come down to the customer experience. Still, real-world retail operations persist.

Fulfillment 32

Fulfillment Comparison Shopping Markdowns Promotions 32

Retalon

AUGUST 20, 2019

This has spurred a lasting debate about whether or not brick-and-mortar stores will remain relevant as more and more consumers subscribe to the convenience of shopping online. This is because today’s competitive advantage in retailing can often come down to the customer experience. Still, real-world retail operations persist.

Fulfillment 32

Fulfillment Comparison Shopping Markdowns Promotions 32