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When daily rental fees add up to the retailprice, the customer will own the item with no penalty. “As Customers can return the items at the end of the rental period with free shipping and dry cleaning, continue to rent for a daily fee or purchase the item at a discount.
This retail format has a long history, dating back centuries to the earliest known travelling merchants, but has gained significant traction in the early 2000s as retailers and brand manufacturers incorporated temporary locations into their omni-channel strategies.
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