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When daily rental fees add up to the retailprice, the customer will own the item with no penalty. “As The rental market has experienced some volatility in recent months. Rent the Runway moved ahead with its IPO in October despite a downturn in its business, reaching a high of $24.77 per share but currently trading at $18.20
Its origins can be traced back to the vibrant European Christmas markets, notably the Vienna December market in 1928, which showcased temporary installations and seasonal merchandise, laying the foundation for the temporary retail experience.
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