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A rise in environmental consciousness among consumers and the cost of living crisis has enabled pre-loved and second-hand fashion businesses like Vinted to start making profits. However, this has not stopped the fastfashion industry from also continuing to grow, with brands such as Shein announcing international expansions.
Luxury retailers have traditionally depended more on their physical stores than fastfashion brands. Ewald Damen – Creative Director / Managing Partner Virgile + Partners The rise of online targeting and social media has raised expectations of shoppers which has a knock-on effect on stores.
I was then set on creating something unique and special for the clientele that I wanted to reach: the woman who was confident enough to wear something a little different, who believed in the longevity of pieces and was inspired to purchase keepsakes as heirlooms for future generations. Some of our pieces can take up to 300 hours to embroider.
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