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Our eco-conscious brand uses digital printing for less waste and fixed brand colours to eliminate deadstock. I have been balancing multiple roles, from design to marketing, but I’ve recently hired an assistant to handle order fulfilment and operations. All the fabrics we use are made from natural fibres.
The key to this lies in not being distracted by the minutiae of how an order is necessarily placed, but rather, concentrating on where it ultimately gets fulfilled. 21 st century retailers need to understand that the store will remain a significant channel for generating revenue, customer engagement and fulfilment opportunities.
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