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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

The 2024 Store Design & Experience Survey found that store design and visual merchandising teams are increasingly recognizing this new imperative. Effective in-store retail media requires innovative design principles, strategic technology use and, most importantly, deep collaboration between various business functions.

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How Emotional Insights Transform Your CX Strategy

Retail TouchPoints

By prioritizing emotional insights, retailers can create environments where customers feel seen, valued and understood, setting the stage for loyalty that goes far beyond the checkout counter.

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Good American Taps Samsung to Power Immersive Store Experience at LA Flagship

Retail TouchPoints

foot-wide LED ribbon screen extends across the top of the wall and presents dynamic visual merchandising content on the brand’s staple product, denim. Image courtesy Samsung Inside the store a custom 31.5-foot-wide

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BP Tests Automated Checkout Technology

VMS

BP (London) is the latest retailer to test frictionless checkout technology in its convenience stores, reports Forbes. Next year, BP will test automated checkout technology from San Francisco-based startup Grabango at ten of its Amoco-branded locations. BP operates 7000 U.S.

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5 Ways Food Stores are Leading in Experience Innovation

Retail TouchPoints

A location in Poland takes inspiration from gourmet food specialists by embracing “food theater” and grand visual merchandising architecture. The strongest visual merchandising is really where the consumer is left thinking about the product first and then the fixture,” Campbell explained.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Technology also is significantly enhancing the checkout process, with more retailers adopting self-service kiosks, integrated RFID, mobile POS systems, scan-and-go integrations and frictionless checkout options. Retailers using cashier-based systems also are focusing on updating hardware and software to improve the checkout experience.

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What Gen Z Expects from In-Store Experiences: Shared Values and Community Connections

Retail TouchPoints

New research from MG2 confirms that Gen Z is looking for curated visual merchandising experiences and for brand values to shine through in these physical environments, along with a focus on wellbeing and community connections.