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On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketingspend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained. But don’t count YouTube out.
During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them.
Socialcommerce. Not only did we see traffic and dwell time shifts relating to sales, visual merchandising and marketing changes, but we also learned unexpected things like shifts in conversation rate at very specific times of day. . Snapchat has incorporated augmented reality in their shopping experiences. CONCLUSION.
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