For Online Impulse Buys, Personalization is the Sixth Sense
Retail TouchPoints
DECEMBER 2, 2020
These trends have put a renewed spotlight on impulse buying and how marketers can trigger those spontaneous purchases that drive sales and profits. Grocers and big box retailers are under more pressure to spur online impulse buying because foot traffic has slowed down during the pandemic. Pleasure is intrinsic to the purchase.
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