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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

These trends have put a renewed spotlight on impulse buying and how marketers can trigger those spontaneous purchases that drive sales and profits. Grocers and big box retailers are under more pressure to spur online impulse buying because foot traffic has slowed down during the pandemic. Pleasure is intrinsic to the purchase.

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Jason & Scot Show Episode 297 -GroceryShop 2022 and news

Retail Geek

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). Episode 297 is a recap of the GroceryShop trade show in Las Vegas, and the Consumer Brands Executive Summit in Colorado Springs.

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Jason & Scot Show Episode 304 ShopTalk 2023 Recap

Retail Geek

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. Jason: [6:11] Yeah so short trip to Brazil for those that aren’t familiar with that market it’s pretty interesting it’s the largest market in Latin America people talk about latam all the time but the.