Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing
Retail TouchPoints
MARCH 15, 2022
On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021. TikTok is catching up though, capturing 46% of influencer marketing spend last year. TikTok and Instagram are volume platforms, they’re like the fast fashion of social media,” Dulay explained.
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