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Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout. Digital wallets address both issues by storing card data for shoppers and by shielding it from retailers at checkout. Customers who can pay easily without security fears are more likely to complete checkout.
Keeping close track of CAC movements helps you optimize the acquisition funnel to control costs and get maximum results from marketingspend. CustomerRetention Rate Definition The customerretention rate is the percentage of customers you retain over a given time period.
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