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Written for the HomeFurnishings Association’s Educational Series In a world before showroom technology , it was inefficient to track non-purchasing guests. In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers.
Written for the HomeFurnishings Association’s Educational Series In a world before showroom technology , it was inefficient to track non-purchasing guests. In fact, research shows that with follow-up or targeted marketing, approximately 20% of originally unsold guests can become converting customers.
These are strong indicators that the housing market will gain momentum, benefiting retailers as these buyers furnish their new homes. Why Retail Executives Should Be Optimistic The housing market and the homefurnishings industry are intrinsically linked. This is vital as new home buyers typically have multiple needs.
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