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Retail shelving also functions as a powerful marketing tool. One common pricing strategy used on retail shelves is the use of psychological pricing techniques. For example, retailers may use pricing tactics such as charm pricing (e.g., pricing products at $9.99 instead of $10) or bundlepricing (e.g.,
Retailers who prioritize and invest in effective product merchandising strategies can gain a competitive advantage in the market. In addition, cross-merchandising can help retailers optimize their storelayout and maximize space utilization. Why is product merchandising important?
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