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In reality, a pricing strategy needs to be baked into the entire process. You can’t create a product without understanding where it fits into the market. If that’s the case, does the pricing reflect the value? Internally, the factors that should influence the pricing strategy you choose include: Revenue targets.
Ten new product pricing strategies that work. Introducing new products creates an exciting opportunity to attract new customers and reinforce your presence in the market. At the same time, defining your new product pricing strategy is exciting for a very different reason. Why is new product pricing so challenging?
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