Wiser

DECEMBER 12, 2022

If you work in the retail industry, you’ve likely heard of or encountered a MAP policy. Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers.

Advertising 147

Advertising Promotions Retailing Pricing Shipping 147

Wiser

AUGUST 13, 2024

Brands like Samsung and Bose executed well-timed promotions, offering their deepest discounts during peak shopping hours. Interestingly, this year also saw many consumers holding off on purchases until Prime Day, indicating a more strategic approach to shopping.

Consumer 78

Consumer Promotions Advertising Shopping 78

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52