Wiser

DECEMBER 12, 2022

For example, if a TV manufacturer sets the minimum price of their product at $450, then the retailer cannot advertise that product for any amount less than $450 without receiving a penalty from the manufacturer. To lower the price, a reseller might offer coupons or discounted rates internally, among other options.

Advertising 147

Advertising Promotions Retailing Pricing Shipping 147

Wiser

AUGUST 13, 2024

Amazon Prime Day has become one of the most significant annual events in the retail calendar, particularly for the consumer electronics segment. Traditionally held in July, this two-day event offers brands an unparalleled opportunity to boost sales through deep discounts and strategic promotions.

Consumer 78

Consumer Promotions Advertising Shopping 78

Shopper Intelligence

APRIL 30, 2021

Buyer vs National Account Manager. The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour.

Management 52

Management Promotions Accounting Marketing 52