Wiser

OCTOBER 7, 2024

Turning to Wiser for a Solution Cacolac found its answer in Wiser’s solution, which provided them with real-time data on product availability, pricing, and promotions across their Drive locations. This time-saving efficiency has allowed Cacolac to focus more on expanding their product range and enhancing promotional efforts.

Promotions 78

Promotions Location Accounting Target Market 78

Wiser

AUGUST 13, 2024

Traditionally held in July, this two-day event offers brands an unparalleled opportunity to boost sales through deep discounts and strategic promotions. Brands must navigate a complex landscape of consumer behavior, competitive pressures, and dynamic pricing strategies to succeed.

Consumer 78

Consumer Promotions Advertising Shopping 78

Retail TouchPoints

NOVEMBER 2, 2022

Modern product lifecycle management (PLM) tools can help fashion brands manage their material composition details down to yarn and fiber levels with information about the country of origin, supplier, compliance and test standards.

Fashion 289

Fashion Consumer Promotions Management 289

Inside Retail

NOVEMBER 13, 2024

“Originally the event has always been based on trade with a consumer event later, and in the last few years we have seen them merging this and not investing in getting overseas buyers to come to Australia,” Phoebes Garland, co-founder of Garland & Garland, a fashion and lifestyle brand management agency, told Inside Retail.

Fashion 246

Fashion Consumer Planning Brand Management 246

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Accounting 111

Accounting Brand Management Promotions Management 111

Talking Retail

AUGUST 25, 2021

The launch will be supported by PR, advertising and social media campaigns, as well as in-store promotional activity. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p. Or just read more coverage at Talking Retail.

Advertising 105

Advertising Brand Management Promotions Management 105

Inside Retail

OCTOBER 2, 2024

In a filing, the company announced it would spin off its flagship retail K11 brand management to a newly established company by Cheng for HK$209 million, aiming to reduce operating costs. He has been actively involved in various cultural initiatives and has worked to promote Hong Kong’s art scene on the global stage.

Shopping 244

Shopping Brand Management Promotions Returns 244

Mass Relators

JUNE 20, 2024

In the eight years since joining DG, he has progressed through roles including district manager, regional director, human resources director and director of store operations, emerging markets where he supported the launch of DG’s first store in Mexico. Matt Frame has been promoted to division vice president, store operations.

Beauty and Health 52

Beauty and Health Store Operations Promotions Management 52

Inside Retail

SEPTEMBER 3, 2024

He advocates that rather than be a bad experience for shoppers, the way brands manage returns can turn the interaction into “a fantastic opportunity to create a profit centre”. So simple changes you can make in the return process can promote a more sustainable experience.”

Returns 264

Returns Management Accounting Brand Management 264

Wiser

SEPTEMBER 30, 2024

Essential During Promotion Periods and Beyond Sallenave highlights that Wiser is especially critical during promotions: “Wiser helps us track stock levels in Drive locations during and after promotions. If a promotion sells quickly, we can act fast to prevent stockouts.

Promotions 78

Promotions Location Management Accounting 78

Inside Retail

AUGUST 22, 2023

When Parade launched in 2019, legacy intimates brand Victoria’s Secret had just taken a major reputational hit, following years of criticism over its lack of size, race, and gender inclusivity, both in its merchandise and marketing campaigns, such as the Victoria’s Secret Fashion Show.

Apparel 246

Apparel Promotions Consumer Fashion 246

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales.

Promotions 78

Promotions Advertising Returns Consumer 78

Wiser

DECEMBER 18, 2023

In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

Promotions 139

Promotions Management Inventory Management Marketing 139

Wiser

MARCH 28, 2024

An interesting forecast from Deloitte suggests a resurgence in advertising and promotional spending, with a strong focus on amplifying core brand values to maintain pricing power and consumer loyalty. Promotions Promotional activities can significantly influence consumer purchasing decisions.

Consumer 78

Consumer Promotions Inventory Management Advertising 78

Retail Focus

MARCH 3, 2023

So, how do the big brands manage to do this? It’s the way retail stores promote their brand, products, and quality of services. Even though they use the same space, each new design looks fresh and enticing, which is exactly the point. It’s also a trick to make the display look more attractive and dynamic.

Visual Merchandising 130

Visual Merchandising Promotions Brand Management Management 130

Inside Retail

OCTOBER 7, 2024

It delivers the key functions of centralised brand management and localised personalisation, providing a versatile solution that caters to the diverse needs of both franchisors and franchisees. This dual approach enhances both the commercial impact and brand consistency of marketing campaigns, says Taguchi CEO Dean Maidment.

ATS 130

ATS Marketing Management Brand Management 130

Retail TouchPoints

JULY 15, 2024

What Fender does really well is they think about their brand management and marketing through the lens of [its vendor partners],” said Jason Grunberg, CMO of Bluecore in an interview with Retail TouchPoints. In the longer term, Fender is thinking about messages promoting new product arrivals that could also build brand affinity. “We

Marketing 251

Marketing Consumer Wholesale Accessories 251

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 242

Brand Management Fashion Planning Promotions 242

Wiser

MARCH 4, 2024

Customized Solution Implementation: Recognizing the specific needs associated with each phase of maturity facilitates the selection and implementation of solutions that are most relevant, promoting operational excellence and competitive differentiation.

Management 78

Management Brand Management Inventory Management Marketing 78

Wiser

SEPTEMBER 23, 2024

This involves strategically managing product assortment, pricing, and promotions. By combining historical sales data with competitive insights, you can better understand price elasticity, optimize promotional pricing, and make more strategic decisions that enhance both profitability and market positioning.

Shipping 78

Shipping Promotions Planning Management 78

Wiser

JULY 22, 2024

Differences in the distribution of categories can influence the way in which products are selected and promoted, depending on the market segments that each retailer wishes to capture. Effective out-of-stock management can turn a logistics challenge into a growth opportunity. It’s a challenge shared by retailers too.

Management 78

Management Promotions Accounting Consumer 78

Retail Focus

FEBRUARY 9, 2023

And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Moreover, they find themselves stuck in regulatory and administrative situations.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Mass Relators

DECEMBER 20, 2021

She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. She was promoted to her current role of director of marketing operations in 2019. He was promoted to director of marketing and advertising in 1988 and to his current role in 1989.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Wiser

OCTOBER 4, 2023

The Role of Social Media in Brand Recognition Social media serves as a potent tool for enhancing brand recognition by providing a platform for brands to create and share engaging content and promoting a direct and personalized connection with the audience. User-generated content is another powerful tool for engagement.

Promotions 145

Promotions Consumer Customer Experience Marketing 145

Wiser

JUNE 13, 2024

Things you can do: Partner with reliable logistics providers Offer multiple delivery options, including expedited shipping Implement robust supply chain management practices Promotions and Advertising Targeted promotions and advertising can significantly influence share of search.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78

Retail TouchPoints

JULY 10, 2024

For example, why do retailers working to enhance brand recognition rely on influencers from Instagram, TikTok and other platforms for promotion and marketing? This informed customer allows the retailer to tap into new and lucrative customer bases that may have been unreachable before.

Point of Sale 214

Point of Sale Location Consumer Customer Experience 214

Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category.

Marketing 246

Marketing Beauty and Health Brand Management Promotions 246

Mass Relators

NOVEMBER 17, 2022

Walgreens also promoted Dale Johnson to general merchandise manager of consumables with responsibility for the chain’s grocery, household and general merchandising business. career, he held merchandising leadership roles at Target Corp. Canady holds a B.S. Dale Johnson.

Store Operations 52

Store Operations Brand Management Management Promotions 52

365 Retail

AUGUST 2, 2024

This engagement strengthens relationships and deepens your followers’ connection to your brand. Managing a community well involves responding to customer comments, answering queries and participating in industry discussions. Doing this guarantees a consistent message and strengthens your brand at various interaction points.

Marketing 104

Marketing Planning Accounting Brand Management 104

Wiser

DECEMBER 12, 2022

So, retailers can still sell products at a lower point than the policy states, they simply can’t promote them that way based on their agreements with the brands. Ultimately, it’s in the best interest of the retailer to adhere to the MAP policy guidelines in order to continue doing business with the brand.

Advertising 147

Advertising Retailing Pricing Promotions Shipping 147

Small Biz Trends

JUNE 4, 2022

But with so many tools and techniques promoted online, it can be easy to over-complicate things. If you use your blog as a money-making avenue, you probably offered sponsored content to brands. Managing these relationships manually can be lucrative, but time-consuming. Follow the Four S’s for Social Media Success.

Marketing 128

Marketing Brand Management Promotions Management 128

Wiser

JULY 22, 2024

This shift is driven by the need to ensure distribution effectiveness and promotional compliance, especially in the absence of Direct Store Delivery (DSD) representatives. The focus has moved towards key performance indicators such as in-stock status and void reduction.

Shrinkage 78

Shrinkage Inventory Management Management Consumer 78

Retail Focus

JULY 5, 2022

Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. To set rates, transmit and pay invoices, file taxes, and develop and monitor your budget, you must have a system in place as soon as possible.

Accounting 227

Accounting Planning Advertising Brand Management 227

Retail TouchPoints

AUGUST 12, 2021

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales.

Advertising 313

Advertising Consumer Marketing Brand Management 313

Wiser

MAY 28, 2024

Promotional pricing strategies can also be effective, especially when synchronized with high-traffic periods or shopping seasons. These strategies require continuous refinement and responsiveness to the changing retail environment to maintain or grow your brand’s share in-store.

Marketing 78

Marketing Consumer Promotions Customer Experience 78

Retail Focus

JANUARY 5, 2024

This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours. Digital tools can aid in this by improving efficiency and reducing waste, thereby supporting the brand’s sustainability goals.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Shopper Intelligence

APRIL 30, 2021

The Buyer deeply involved in the minutiae of operating a category for a retailer: pricing, stock, availability, promotions (see how we track these metrics ), a million daily hassles plus the pressure of hitting profit targets, and performance reviewed by the week, day or even hour. Not the least of which is promotions.

Management 52

Management Promotions Accounting Marketing 52