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The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically.
“TikTok has made it frighteningly easy to buy — it’s literally a swipe and the product is on its way to you,” said Lee Parkhurst, Senior BrandManager at Educational Insights , the first toy brand to test out TikTok Shop.
If Educational Insights is any indicator, it’s as game-changing as brands hoped it would be. Educational Insights first launched its shop in April 2023, and Lee Parkhurst, Senior BrandManager at the company, said they’ve “been quadrupling our business month over month since.”
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