Inside Retail

SEPTEMBER 3, 2024

He advocates that rather than be a bad experience for shoppers, the way brands manage returns can turn the interaction into “a fantastic opportunity to create a profit centre”. The amount of time and resources it takes for you as a shopper and for the brand team to manage these requests is exorbitant.

Returns 264

Returns Management Accounting Brand Management 264

Shopper Intelligence

APRIL 30, 2021

Category Managers. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (We Buyer vs National Account Manager.

Management 52

Management Promotions Accounting Marketing 52

Wiser

SEPTEMBER 30, 2024

Yooji, a baby food brand based in France, is transforming the industry with its small-portion, frozen, and organic, ready-to-cook meals inspired by homemade recipes. If a promotion sells quickly, we can act fast to prevent stockouts. On the other hand, if a promotion underperforms, we can quickly refocus our sales efforts elsewhere.”

Promotions 78

Promotions Management Location Accounting 78

Inside Retail

AUGUST 26, 2024

However, the situation Western brands are facing today is much more complex because of two critical weaknesses. “To To further accelerate performance, many of them have relied on discounts and promotions, and kept going deeper, wider and more frequently. Promo-detox is very hard to implement, but the alternative is far more painful.”

Markdowns 147

Markdowns Promotions Marketing Consumer 147

Retail TouchPoints

MAY 29, 2024

The event will be promoted across New York City through extensive promotional efforts, including advertising on a Nasdaq marquee and tower from May 26 to June 2, 2024. She previously served in merchandising and brand management roles at Target and Unilever. The block party will be open to the public from 11 a.m.

Merchant Services 219

Merchant Services Promotions Advertising Brand Management 219

Inside Retail

OCTOBER 7, 2024

When Domino Pizza Enterprises identified the need for a high-performance, automated digital marketing system that could deliver highly sophisticated customer relationship management, it had the challenge of finding a smart, agile solution that could amplify results at the national and local levels with minimal effort.

ATS 130

ATS Marketing Management Brand Management 130

Inside Retail

NOVEMBER 13, 2024

“Originally the event has always been based on trade with a consumer event later, and in the last few years we have seen them merging this and not investing in getting overseas buyers to come to Australia,” Phoebes Garland, co-founder of Garland & Garland, a fashion and lifestyle brand management agency, told Inside Retail.

Fashion 246

Fashion Consumer Planning Brand Management 246

Mass Relators

JUNE 20, 2024

In the eight years since joining DG, he has progressed through roles including district manager, regional director, human resources director and director of store operations, emerging markets where he supported the launch of DG’s first store in Mexico. Matt Frame has been promoted to division vice president, store operations.

Beauty and Health 52

Beauty and Health Store Operations Promotions Management 52

Wiser

DECEMBER 18, 2023

In the online world, it’s not about physical space, but rather visibility on search results, category pages, and promotional spaces. Optimize Marketing Efforts: DSOS can help you measure the effectiveness of your marketing and promotional campaigns, helping you to finetune your strategies for a better return on investment.

Promotions 139

Promotions Management Inventory Management Marketing 139

Wiser

AUGUST 13, 2024

Traditionally held in July, this two-day event offers brands an unparalleled opportunity to boost sales through deep discounts and strategic promotions. Brands must navigate a complex landscape of consumer behavior, competitive pressures, and dynamic pricing strategies to succeed.

Consumer 78

Consumer Promotions Advertising Shopping 78

Talking Retail

AUGUST 25, 2021

The 48g bar will roll-out from September and retail at 69p, supported by a consumer promotion to be announced on Cadbury’s Twitter account ahead of the launch. Joshua Collier, brand manager at Mondel?z Cadbury is launching a limited edition Wispa Gold Hazelnut flavour to help retailers drive sales.

Accounting 111

Accounting Brand Management Promotions Management 111

Wiser

MARCH 4, 2024

Customized Solution Implementation: Recognizing the specific needs associated with each phase of maturity facilitates the selection and implementation of solutions that are most relevant, promoting operational excellence and competitive differentiation.

Management 78

Management Brand Management Inventory Management Marketing 78

Wiser

JULY 22, 2024

Differences in the distribution of categories can influence the way in which products are selected and promoted, depending on the market segments that each retailer wishes to capture. Effective out-of-stock management can turn a logistics challenge into a growth opportunity. It’s a challenge shared by retailers too.

Management 78

Management Promotions Accounting Consumer 78

Talking Retail

AUGUST 25, 2021

The launch will be supported by PR, advertising and social media campaigns, as well as in-store promotional activity. Cofresh brand manager Jon. The packs contain 5x20g bags of Cofresh Grills in Sweet Chilli, Peri Peri and Chilli Cheese flavours, retailing at 70p. Or just read more coverage at Talking Retail.

Advertising 105

Advertising Brand Management Promotions Management 105

Inside Retail

OCTOBER 2, 2024

In a filing, the company announced it would spin off its flagship retail K11 brand management to a newly established company by Cheng for HK$209 million, aiming to reduce operating costs. He has been actively involved in various cultural initiatives and has worked to promote Hong Kong’s art scene on the global stage.

Shopping 244

Shopping Brand Management Promotions Returns 244

Wiser

OCTOBER 7, 2024

Turning to Wiser for a Solution Cacolac found its answer in Wiser’s solution, which provided them with real-time data on product availability, pricing, and promotions across their Drive locations. This time-saving efficiency has allowed Cacolac to focus more on expanding their product range and enhancing promotional efforts.

Promotions 78

Promotions Location Accounting Target Market 78

Wiser

APRIL 29, 2024

Price Pricing strategies in eCommerce must balance profitability and promotional activities, adapting to frequent price fluctuations inherent to online retail. Promotion Effective online promotion and advertising strategies are key to increasing visibility and driving sales.

Promotions 78

Promotions Advertising Returns Consumer 78

Wiser

SEPTEMBER 23, 2024

This involves strategically managing product assortment, pricing, and promotions. You don’t need a dedicated IT team to manage the platform or a steep learning curve to get started. You can develop a pricing strategy that not only meets consumer demand but also optimizes return on investment.

Shipping 78

Shipping Promotions Planning Management 78

Wiser

MARCH 28, 2024

An interesting forecast from Deloitte suggests a resurgence in advertising and promotional spending, with a strong focus on amplifying core brand values to maintain pricing power and consumer loyalty. Promotions Promotional activities can significantly influence consumer purchasing decisions.

Consumer 78

Consumer Promotions Inventory Management Advertising 78

Retail Focus

MARCH 3, 2023

This professional is called a window display designer , and their job requires using a unique combination of skills, such as creativity, communication, time management, and space design. So, how do the big brands manage to do this? It’s the way retail stores promote their brand, products, and quality of services.

Visual Merchandising 130

Visual Merchandising Promotions Brand Management Management 130

Retail TouchPoints

DECEMBER 8, 2022

Express has entered a broad-reaching partnership with brand management firm WHP Global , owner of the Toys ‘R’ Us , Babies ‘R’ US and Anne Klein brands, among others. The deal includes plans to acquire “multiple” fashion brands as well as the expanded monetization of the Express brand through global licensing partnerships.

Brand Management 246

Brand Management Fashion Planning Promotions 246

Inside Retail

AUGUST 22, 2023

When Parade launched in 2019, legacy intimates brand Victoria’s Secret had just taken a major reputational hit, following years of criticism over its lack of size, race, and gender inclusivity, both in its merchandise and marketing campaigns, such as the Victoria’s Secret Fashion Show.

Apparel 246

Apparel Promotions Consumer Fashion 246

Retail Focus

JANUARY 5, 2024

Recommendations for Luxury Brands A strategic and thoughtful approach is needed to integrate digital and physical realms – known as phygitalisation – in the rapidly evolving landscape of luxury retail. This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours.

Customer Experience 147

Customer Experience Supply Chain Management Clienteling Management 147

Wiser

JUNE 13, 2024

If your inventory management isn’t up to par and your products frequently go out of stock, your share of search will suffer. E-commerce platforms prioritize available products because they aim to provide the best shopping experience to their users.

Inventory Management 78

Inventory Management Supply Chain Management Advertising Promotions 78

Retail TouchPoints

JULY 15, 2024

What Fender does really well is they think about their brand management and marketing through the lens of [its vendor partners],” said Jason Grunberg, CMO of Bluecore in an interview with Retail TouchPoints. In the longer term, Fender is thinking about messages promoting new product arrivals that could also build brand affinity. “We

Marketing 255

Marketing Consumer Wholesale Accessories 255

Wiser

JULY 22, 2024

This shift is driven by the need to ensure distribution effectiveness and promotional compliance, especially in the absence of Direct Store Delivery (DSD) representatives. This strategic resource allocation helps manage inventory and meet customer expectations across channels.

Shrinkage 78

Shrinkage Inventory Management Management Consumer 78

Retail Focus

FEBRUARY 9, 2023

And to add complexity to the situation, these brands find it difficult to establish a reliable supply chain, as they may not have the same level of relationships or resources as larger brands. Therefore, small-town retailers are invited to focus their attention on managing the offer, the process and the people.

Payment Services 264

Payment Services Beauty and Health Shopping Promotions 264

Wiser

JUNE 18, 2024

Just as a physical store shelf needs to be well-stocked and organized to attract customers, the digital shelf must be managed meticulously. The Consequences of Out-of-Stock (OOS) Situations Out-of-stock situations can have a ripple effect on a brand’s overall performance on the digital shelf.

Inventory Management 78

Inventory Management Management Planning Consumer 78

Mass Relators

DECEMBER 20, 2021

She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. She was promoted to her current role of director of marketing operations in 2019. He was promoted to director of marketing and advertising in 1988 and to his current role in 1989.

Marketing 52

Marketing Advertising Promotions Brand Management 52

Mass Relators

NOVEMBER 17, 2022

With more than 20 years of experience across merchandising, product innovation, transformation and general management, Canady has a proven record of developing customer-focused strategies, successfully launching new products, improving profitability and leading merchandising transformations. Cory Canady. Canady holds a B.S. Dale Johnson.

Store Operations 52

Store Operations Brand Management Management Promotions 52

Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. There’s even a space if you need to feed your baby.”. By women, for women.

Marketing 246

Marketing Beauty and Health Brand Management Promotions 246

Wiser

OCTOBER 4, 2023

It involves creating engaging content, fostering community engagement, regularly updating and reviewing strategy based on analytics, and effectively managing online reputation. A successful social media strategy is about creating a two-way conversation between brand and audience and using that feedback to make improvements.

Promotions 145

Promotions Consumer Customer Experience Marketing 145

365 Retail

AUGUST 2, 2024

Aim to captivate your followers with content that connects and encourages interaction, strengthening your brand’s message. Also, think about setting up a content schedule to plan and manage your posts effectively. This engagement strengthens relationships and deepens your followers’ connection to your brand.

Marketing 104

Marketing Planning Accounting Brand Management 104

Retail TouchPoints

JULY 10, 2024

For example, why do retailers working to enhance brand recognition rely on influencers from Instagram, TikTok and other platforms for promotion and marketing? This informed customer allows the retailer to tap into new and lucrative customer bases that may have been unreachable before.

Point of Sale 219

Point of Sale Location Consumer Customer Experience 219

Retail TouchPoints

AUGUST 12, 2021

Examples include net promoter score (NPS) and pricing studies, as well as in-depth product testing, where natural text data becomes categorical variables in quantitative models. Product and brand managers can, for instance, complete a study exploring how changes in a product’s price impacts sales.

Advertising 313

Advertising Consumer Marketing Brand Management 313

Retail Focus

JULY 5, 2022

Brand Your Business. If you’re not very good at branding yourself, you might need to hire the service of a skilled brand manager who can present your business aesthetically. To set rates, transmit and pay invoices, file taxes, and develop and monitor your budget, you must have a system in place as soon as possible.

Accounting 227

Accounting Planning Advertising Brand Management 227

Small Biz Trends

JUNE 4, 2022

But with so many tools and techniques promoted online, it can be easy to over-complicate things. If you use your blog as a money-making avenue, you probably offered sponsored content to brands. Managing these relationships manually can be lucrative, but time-consuming. Follow the Four S’s for Social Media Success.

Marketing 128

Marketing Brand Management Promotions Management 128