Wiser

AUGUST 13, 2024

Amazon Prime Day has become one of the most significant annual events in the retail calendar, particularly for the consumer electronics segment. Traditionally held in July, this two-day event offers brands an unparalleled opportunity to boost sales through deep discounts and strategic promotions.

Consumer 78

Consumer Promotions Advertising Shopping 78

Wiser

DECEMBER 12, 2022

If you work in the retail industry, you’ve likely heard of or encountered a MAP policy. Online shopping has exponentially increased the ease with which consumers can find products and compare prices between different retailers, so MAP has become a crucial aspect of product selling for many manufacturers.

Advertising 147

Advertising Promotions Retailing Pricing Shipping 147

Shopper Intelligence

APRIL 30, 2021

Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! ). Retailer vs Supplier. Buyer vs National Account Manager.

Management 52

Management Promotions Accounting Marketing 52