Inside Retail

JULY 22, 2024

Earlier this month, Desigual partnered with Melbourne-based brand management firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. IR: What are the plans for Desigual in terms of new market entries or product developments in Asia Pacific? BK: Absolutely.

Clienteling 262

Clienteling Fashion Wholesale Marketing 262

Retail Focus

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. . What lessons can be learned?

Customer Experience 246

Customer Experience Management Payment Services Clienteling 246

365 Retail

NOVEMBER 28, 2022

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands also invest in social platforms to deliver more frequent live-streaming sessions. What lessons can be learned?

Customer Experience 98

Customer Experience Management Payment Services Clienteling 98