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LVMH Sells Off-White to Brand Management Firm Bluestar

Retail TouchPoints

LVMH has sold the luxury streetwear brand Off-White to brand management company Bluestar Alliance. LVMH took a majority stake in the label in 2021 , agreeing to increase its stake over time to 60% , with brand founder Virgil Abloh retaining the remaining 40%. Financial details were not disclosed.

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From product to practices: how fashion “sustainability” is finding its natural place in brand management practices.

Retail Focus

The post From product to practices: how fashion “sustainability” is finding its natural place in brand management practices. The study thoroughly analyzed 6 luxury sustainable pop-up stores and their practices to understand their impact on customer experience. . appeared first on Retail Focus - Retail Design.

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Footwear Brand Manages Distribution with Wiser

Wiser

The proactive measures taken to safeguard brand value and ensure product integrity through meticulous distribution channel management exemplify a forward-thinking approach to navigating the complex global marketplace. The post Footwear Brand Manages Distribution with Wiser appeared first on Wiser Retail Strategies.

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Harmonizing Digital and Traditional Channels: Navigating Brand Management Challenges in the CPG Industry

Wiser

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Digital media offers advantages TV cannot, particularly in its ability to link brand awareness directly to sales through online platforms.

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In $40M Deal, Gap Sells Greater China Business to Ecommerce Provider Baozun

Retail TouchPoints

Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia.

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Authentic Brands, Owner of Forever 21 and JCPenney, Files for IPO

Retail TouchPoints

Through its SPARC Group joint venture with mall owner Simon Property Group , ABG has acquired companies including Lucky Brand , Nautica , Brooks Brothers , Forever 21 and most recently Eddie Bauer. In June 2020, ABG also bought fellow brand management company PVH Corp. ’s

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How Shapermint is Staying True to Its Self-Love Roots

Retail TouchPoints

Brands are hopping on the body positivity bandwagon, but Shapermint is standing out with its data-driven approach.