Wiser

MAY 21, 2024

The proactive measures taken to safeguard brand value and ensure product integrity through meticulous distribution channel management exemplify a forward-thinking approach to navigating the complex global marketplace. The post Footwear Brand Manages Distribution with Wiser appeared first on Wiser Retail Strategies.

Brand Management 78

Brand Management Management Consumer Marketing 78

Wiser

APRIL 18, 2024

In the dynamic world of Consumer Packaged Goods (CPG), brand management is a critical function that navigates complex landscapes to connect products with consumers. Digital media offers advantages TV cannot, particularly in its ability to link brand awareness directly to sales through online platforms.

Brand Management 78

Brand Management Management Consumer Marketing 78

Retail TouchPoints

NOVEMBER 9, 2022

Baozun recently established Baozun Brand Management (BBM), through which it will use its technology portfolio to cultivate brands. The sale is the latest move by the retailer to scale down during a difficult year that included cutting 500 corporate positions in September 2022, including roles at main offices in Asia.

Brand Management 312

Brand Management Management Marketing Consumer 312

Retail TouchPoints

JULY 8, 2021

Through its SPARC Group joint venture with mall owner Simon Property Group , ABG has acquired companies including Lucky Brand , Nautica , Brooks Brothers , Forever 21 and most recently Eddie Bauer. In June 2020, ABG also bought fellow brand management company PVH Corp. ’s

Brand Management 312

Brand Management Management Planning Marketing 312

Inside Retail

NOVEMBER 13, 2024

“Originally the event has always been based on trade with a consumer event later, and in the last few years we have seen them merging this and not investing in getting overseas buyers to come to Australia,” Phoebes Garland, co-founder of Garland & Garland, a fashion and lifestyle brand management agency, told Inside Retail.

Fashion 246

Fashion Consumer Planning Brand Management 246

Retail TouchPoints

APRIL 29, 2022

Brands are hopping on the body positivity bandwagon, but Shapermint is standing out with its data-driven approach.

Brand Management 278

Brand Management Management 278

Retail TouchPoints

FEBRUARY 26, 2025

Authentic Brands Group purchased the Champion brand from HanesBrands for $1.2 billion in June 2024, making it the brand management companys second-largest acquisition. Champion, which has been in operation for over a century, generates nearly $3 billion in annual global revenues.

Sporting Goods 162

Sporting Goods Apparel Accessories Brand Management 162

Inside Retail

JULY 28, 2024

“He is an accomplished retail leader and brand manager, with significant experience across e-commerce, retail operations, private label development, product management, loyalty, as well as marketing and communications strategy,” Go added.

Brand Management 278

Brand Management Management Marketing 278

Retail TouchPoints

MARCH 17, 2025

is considering a buyout proposal from brand management firm WHP Global which owns the Toys R Us and Babies R Us brands as well as a stake in Express and Bonobos that would take the lifestyle brand private. The two companies arent strangers: In 2024, Guess?

Specialty Store 147

Specialty Store Wholesale Brand Management Fashion 147

Retail TouchPoints

MAY 12, 2023

An affiliate of brand management company Bluestar Alliance has purchased the U.S.-based based wholesale and retail business assets of the Scotch & Soda brand, which will allow its products to be sold in retail stores across the country.

Wholesale 330

Wholesale Accessories Apparel Brand Management 330

Tokinomo

DECEMBER 7, 2021

It’s important for brands managers and retail representatives to keep up with the latest trends and find the best solutions for their shoppers. The retail industry has changed a lot in the last few years, especially due to the Pandemic.

Brand Management 246

Brand Management Management 246

Tokinomo

SEPTEMBER 8, 2022

Hundreds of brands fighting to attract the attention of shoppers both in-store and online. Depending on their strategies, some brands manage to remain the first choice of thousands of people. It’s complicated to stay top of mind in a competitive market.

Brand Management 246

Brand Management Marketing Management Retail Marketing 246

Retail TouchPoints

APRIL 20, 2022

Prior to his hire at Batteries Plus, Detenber served as CMO for Artisanal Brewing Ventures where he led brand strategy, new product development and marketing.

Marketing 321

Marketing Planning Brand Management Management 321

Tokinomo

AUGUST 2, 2022

The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. In this ad, the brand asked people from around the world to draw a ketchup bottle. Campaign scoop. Heinz created a simple, yet powerful commercial. Watch the video to see what they drew.

Marketing 246

Marketing Brand Management Management 246

Retail TouchPoints

MARCH 8, 2023

Brand management firm WHP Global has received a $375 million equity investment from funds managed by the private equity group of Ares Management Corporation to fuel its next wave of brand acquisitions. The transaction values WHP at $1.6

Brand Management 277

Brand Management Management Fashion Marketing 277

Retail TouchPoints

DECEMBER 3, 2021

million bid to acquire his own fashion brand, Sean John , out of bankruptcy, according to Bloomberg. The retailer is currently 90% owned by brand management firm GBG USA through a joint venture with Combs, who sold the majority stake in 2016. Hip-hop entrepreneur Sean “Diddy” Combs has reportedly placed a $3.3 15, 2021.

Brand Management 327

Brand Management Fashion Management 327

Retail TouchPoints

APRIL 26, 2021

The tween retailer shuttered its remaining brick-and-mortar locations in late 2020 — which had numbered 2,800 at the brand’s peak — following the bankruptcy of parent company Ascena Retail Group.

Planning 300

Planning Accessories Apparel Brand Management 300

Retail TouchPoints

NOVEMBER 18, 2024

Food Club , a store brand managed by Topco Associates LLC , is partnering with Hallmark+ on a new campaign that puts its recipes for holiday treats and culinary concoctions front and center.

Brand Management 147

Brand Management Marketing Management Customer Experience 147

Inside Retail

SEPTEMBER 19, 2024

. “While this process is still underway, we are seeing opportunities to capitalise on the highly complementary nature of the businesses and potential cost and revenue synergies across supply chain, sourcing, property, and brand management,” said Wirth.

Net Profit 264

Net Profit Department Stores Apparel Accounting 264

Retail TouchPoints

MAY 1, 2024

Last fall Shein and Forever 21, which is owned by brand management firm Authentic Brands Group , announced a joint venture that has included the sale of Forever 21 gear on Shein, and Shein pop-ups at Forever 21 stores. stores, powered by Happy Returns. in a statement.

Returns 290

Returns ATS Brand Management Customer Experience 290

Inside Retail

MAY 23, 2023

Canada Goose is set to make a foray into Australia under a brand management agreement reached with Brand Collective. The brand will roll out retail stores this year in Melbourne and Sydney, and open an e-commerce platform, to be augmented by selected wholesale distribution.

Wholesale 275

Wholesale Brand Management Management Consumer 275

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management 52

Brand Management Management Promotions Advertising 52

Inside Retail

JULY 10, 2024

Hollywood fashion and lifestyle brand Von Dutch has been sold to brand management firm WSG Brands and is set for further global expansion. Former owners Groupe Royer and its subsidiary Royer Brands International completed the transfer of ownership last month.

Fashion 239

Fashion Brand Management Management ATS 239

Retail TouchPoints

AUGUST 18, 2020

Margolis, previously president of CAA-GBG ’s Global Brand Management Group, took the helm of the company, now known as Payless Worldwide, in October 2019. In an interview with The Wall Street Journal , Margolis said “starting from scratch puts us in a good position.”

Planning 227

Planning Payment Services Brand Management Location 227

Retail TouchPoints

SEPTEMBER 30, 2024

Fashion brands Ann Taylor and Loft are headed back to Canada via a series of shop-in-shops at Hudson’s Bay stores across the country. The partnership was developed by brand management firm Centric Brands and will mark the first time either brand has been available in Canada since 2020.

Shopping 264

Shopping Returns Fashion Brand Management 264

Retail Dive

FEBRUARY 7, 2024

The mall REIT is unwinding some of its investment into the retail business, which CEO David Simon has acknowledged is more volatile than real estate.

Brand Management 85

Brand Management Management 85

Retail TouchPoints

JUNE 17, 2024

The new joint venture between brand management firm WHP Global and mall owners Simon Property Group , Brookfield Properties and Centennial Real Estate — formed for the purpose of buying beleaguered mall brand Express, Inc. — now has a name: Phoenix Retail.

Brand Management 259

Brand Management Planning Wholesale Fashion 259

Retail TouchPoints

FEBRUARY 1, 2021

The environment also leveraged the b8ta Retail as a Service (RaaS) platform, which helps brands manage their in-store experiences and measure how offline experiences translate into online sales.

Brand Management 264

Brand Management Planning Location Management 264

Retail TouchPoints

SEPTEMBER 13, 2021

” JCPenney — which was bought out of bankruptcy in December 2020 by mall operators Simon Property Group and Brookfield Asset Management alongside brand management firm Authentic Brands Group — has made a number of moves to streamline operations and up its game in the last year.

Brand Management 276

Brand Management Customer Experience Management Retail Marketing 276

Inside Retail

JUNE 5, 2022

Global brand management firm WHP Global has bought a 70 per cent stake in Isaac Mizrahi from Xcel Brands, in a deal valuing the American designer label at US$68 million. million in cash proceeds.

Fashion 264

Fashion Accessories Brand Management Management 264

Retail TouchPoints

DECEMBER 31, 2021

For digital marketers, strategic decisions about marketing spend allocated to specific retailers is now largely shaped by these factors; retailers unwilling to let a brand manage its own media, and the inability to run off-platform strategies to specific retailers.

Marketing 321

Marketing Marketing Spend Brand Management Consumer 321

Retail TouchPoints

AUGUST 22, 2024

“The unique collaboration includes an extraordinary Hourglass & Barneys pop-up experience featuring an exciting curation of fashion and beauty brands, limited-edition products, exclusive merchandise, guest appearances, cultural events and more.”

Returns 272

Returns Fashion Department Stores Brand Management 272

Retail TouchPoints

NOVEMBER 7, 2023

WHP Global plans to expand the Express brand to multiple countries in Asia and Latin America through a series of licensing agreements. This marks the first major announcement since the brand management firm announced its strategic partnership with Express, Inc. late last year.

Accessories 264

Accessories Apparel Brand Management Planning 264

Retail TouchPoints

MAY 13, 2022

Vadim Rogovskiy, Co-Founder and CEO, 3DLOOK Christine Cui, VP of Brand Management, Acquco Taryn Racin, Manager, Store Communications, American Eagle Outfitters Julia Calabrese, Global Design Manager, Workplace and Retail, Ford Motor Co. Stay tuned to get incredible lessons and insights from these game-changing executives!

Management 311

Management Brand Management Marketing Customer Experience 311

Retail TouchPoints

JUNE 24, 2021

is selling its Heritage Brands portfolio — which includes the Izod , Van Heusen , Arrow and Geoffrey Beene brands — to fellow brand management firm Authentic Brands Group for approximately $220 million. This sale marks the latest in a broader shakeup among the larger brand management firms.

Brand Management 165

Brand Management Fashion Management Accessories 165

Retail TouchPoints

JULY 27, 2022

During her career, Sullivan also worked with The Stride Rite Corporation as COO and held consumer brand management and sales roles at companies including M&M/Mars and The Mennen Company.

Brand Management 277

Brand Management Fashion Management Consumer 277

Retail TouchPoints

FEBRUARY 14, 2024

The company had hoped that its partnership with brand management firm WHP Global would help in this regard. The company’s total debt at the end of the third quarter was $274.7

Apparel 264

Apparel Shipping Brand Management Fashion 264