3 Ways Livestreaming is Shaking Up the Retail Marketing Playbook
Retail TouchPoints
MARCH 9, 2021
Through a survey of 475 consumers, Influence Central also found that only 19% of U.S. consumers have tuned into a livestreaming event. The biggest draw for consumers comes from livestreaming’s unique mix of entertainment, behind-the-scenes product information, shared commenting with others, and simple click-to-buy options.”
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