Why K-beauty is a must-know market
Inside Retail
SEPTEMBER 10, 2024
It’s almost midnight, the blue light from my phone penetrates my epidermis as I shop for products to give me glass skin. Except, in this instance, you’ve actually stumbled across an Australian-born marketer who has unapologetically been swallowed whole by the Korean beauty industry. But therein lies the power of Korean beauty.
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