Exclusive: The thinking behind Coles’ revamped Chadstone flagship store
Inside Retail
MARCH 21, 2024
Coles’ senior design and innovation manager Pete Rose described the project as turning a “tired shop” into an “incredible” one for the Chadstone shopper. Value plays a very important role throughout the entire store, so we have used various point-of-sale mechanics to draw customers’ attention,” Rose added.
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